Marketing Degree Courses
BUSM 1010 - Introduction to Business and Entrepreneurship
In this course the student is exposed to a broad view of the business enterprise. Special emphasis is placed upon the role and importance of entrepreneurship and small-business management. The student will gain insight into the necessity and mutual interdependence of such key business functions as management, human resources, operations and quality, marketing, accounting, and finance. Additionally, the topics of globalization and economics are introduced. Throughout this course, the student will gain extensive experience in problem solving by means of applying basic business math skills to typical business scenarios.Required Prerequisite(s): READ-0080, ENGL-0040, (either with minimum grade of C-), or qualifying placement test score
BUSM 1050 - Management
A study of the principles and practices relating to the successful management of modern business. Topics include planning, organizing, designing, and decision making. Ethics and organizational change are also covered. Cases are used to provide practice in the application of management concepts.Required Prerequisite(s): Take BUSM-1010 or BUSM-1015 or completion of 22 semester credit hours.
BUSM 1130 - Principles of Selling
This course provides a conceptual understanding of the skills, duties, and responsibilities required of modern professional salespeople. Both the concepts and the applicatory student exercises are presented and practiced from within an organizational business-to-business context. Students apply the creative selling process by role-playing prospecting through to follow-up after the final sales call.Required Prerequisite(s): READ-0080, ENGL-0040 (either with minimum grade of C-), or qualifying placement test score
BUSM 1150 - Marketing
Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings. (TAG# OBU006)Required Prerequisite(s): Take ECON-1510
BUSM 1230 - E-Commerce
This course surveys the opportunities and challenges faced in an increasingly digital world. More and more product information and selling strategies are linked to the World Wide Web. Topics include the buying and selling processes supported by electronic means. The exchange process via the Internet has become more customer controlled. Practical exercises will focus on the push/pull market strategies needed to increase sales and complete the exchange process.
BUSM 1250 - Customer Service
Customer service is about keeping the customers you have and attracting new ones. Providing a level of service to accomplish this mission does not just happen; it’s the result of effective strategy. This hands-on course provides practical lessons on how customer service will increase the organization’s bottom line.
BUSM 2030 - Human Resource Management
Human resource management investigates a variety of functions considered essential to the personnel function of institutions, including legal compliance, job analysis, recruiting, selection, motivation, training, evaluation, compensation, and employee relations/labor relations. A key component of the course is the practical application of HR concepts to a small/medium sized business scenario.Required Prerequisite(s): READ-0080, ENGL-0040 (either with minimum grade of C-), or qualifying placement test score
BUSM 2110 - Promotion and Advertising
The purpose of this course is to examine advertising as both a science and an art. We will attempt to blend the basic skills as detailed in the textbook with a variety of practical experiences that will culminate in group ad presentations. Topics covered will include the structure of the advertising business, knowing the consumer, selecting appropriate media, the uses of research, the preparation of “ad” copy and design layouts, and the future of advertising. Special attention will be directed to the goals of local advertising. (TAG# OCM012)Required Prerequisite(s): READ-0080, ENGL-0040 (minimum grade of C-), or qualifying placement test score
BUSM 2272 - Case Studies in Business (Take BUSM-2272 or BUSM-2280 and BUSM-2285)
An application course in which some of the methods of identifying and solving business problems are applied to case studies. Emphasis is given to qualitative analysis and the application of the material and concepts taught in previous courses.Required Prerequisite(s): Take BUSM-1050 or BUSM-2050 and BUSM-1150, ENGL-1030, ACCT-1010. A minimum of 45 credit hours must be completed.
BUSM 2280 - Cooperative Work Experience (Take BUSM-2272 or BUSM-2280 and BUSM-2285)
The cooperative work experience is an opportunity for students to obtain practical work experience in the Business field while earning college credit. This on or off campus employment experience can be paid or unpaid. The work experience is coordinated by a faculty member who visits the job site for a conference with the student and the supervisor at least once per semester. Students must complete 150 hours of work experience. This class is Pass/No Pass (P/NP).Required Concurrent Course(s): Take BUSM-2285;Required as Prerequisite or Concurrent: Must be concurrent with BUSM-2285 Seminar. Student must have completed 20 semester credit hours of BUSM classes with a C- or better. Students should have a 2.0 GPA. All forms required for the Cooperative Work Experience must be submitted upon registering for this class. Students are required to attend an orientation class the first week of the semester. Students must get permission of the instructor in order to enroll in this class.
BUSM 2285 - Seminar (Take BUSM-2272 or BUSM-2280 and BUSM-2285)
This course is taken concurrently with BUSM-2280 Cooperative Work Experience. Students will discuss their work place experiences that occur during their Co-op Work Experience. Students must get permission of the instructor in order to enroll in this class. This class is Pass/No Pass (P/NP).Required Concurrent Course(s): Take BUSM-2280;
CISS 1210 - Microsoft Word
This course is an introductory course in word processing using Microsoft Word for Windows. Through a series of hands-on exercises, the student will create, edit, format, and print documents. Topics include: creating, saving, retrieving, formatting, editing, printing, inserting graphic elements, merging, maintaining file organization, and using the help system.Required Prerequisite(s): Take CISS-1020
CISS 1220 - Microsoft Excel
This course is an introductory course in spreadsheets using Microsoft Excel for Windows. Through a series of hands-on exercises, the student will create, edit, format, and print worksheets. Topics include: creating, saving, retrieving, formatting, editing, printing, creating formulas, using functions, naming cells and ranges, creating tables, creating charts, defining range names, validating data, sorting and filtering data, maintaining file organization, and using templates.Required Prerequisite(s): Take CISS-1020;
CISS 1280 - Microsoft Excel Advanced
This second level course covers expert Excel features, including formatting with advanced techniques, working with templates and workbooks, working with lists, using analysis tools, managing and auditing worksheets, collaborating with workgroups, and using advanced format functions.
COMM 1010 - Speech
This course involves instruction and experience in giving a presentation. Students are taught the principles of speech content and delivery so that they can effectively participate in a variety of practical speaking situations. Presentations will include the informative speech, persuasive speech, visual aid/demonstration speech, impromptu speech, and group presentation. (OTM for Oral Communication TMCOM and TAG# OCM013)
ECON 1510 - Microeconomics
This course of study focuses upon how the condition of scarcity affects the decisions of individuals, households, and business firms in their roles as producers and consumers. In particular, the price mechanism is addressed at length and explained by the conceptual and graphical representations of supply and demand. Applications of such concepts as elasticity of demand, as well as marginal cost and revenue calculations are used by the student to determine optimum pricing, profit, and revenue strategies for the firm. The advantages and disadvantages of relative economies of scale in both the long-run and short-run are explored. The market conditions of monopoly, oligopoly as well as perfect competition are analyzed with the goal of giving the student an understanding and appreciation of their socio-economic implications.Required Prerequisite(s): MATH0074 (minimum grade of C-) or qualifying placement test scores
ECON 2510 - Macroeconomics
This course will prepare the student to understand, critique, and predict how the various schools of macro-economic thought would diagnose and attempt to solve questions of national economic interest. Extensive investigation of the underlying principles of Keynesian, Neo-Keynesian, Monetarist, supply-side and Austrian perspectives is accomplished using both an analytical as well as a socio-economic/historical approach. Understanding these perspectives will enable the student to both understand and successfully participate in rational discussion regarding such issues as fiscal policy, monetary policy, trade policy, taxation, taxation theory and economic growth. (TAG# OSS005)Required Prerequisite(s): MATH0074 (minimum grade of C-) or qualifying placement test scores
ENGL 1010 - English Composition I
This is a basic course in expository writing and critical reading. Students read a variety of nonfiction works and write summaries, analysis, essays, and a researched argument in response to their reading. Students learn to read actively and accurately and to organize, develop, and revise coherent papers appropriate for a college-educated audience. (OTM for First Writing Course TME001)Required Prerequisite(s): READ0080 & WRIT0090 or take ENGL0040 (minimum grade of C- required for all), or qualifying placement test scores
ENGL 1030 - English Composition II
This is a course in argument and research writing. Students read issue-based works and write summaries, responses, and an argument and research paper. Students learn to organize research projects, find and evaluate sources, incorporate ideas and quotations from sources, document their sources in MLA and APA style, analyze and use argumentative strategies and persuasive appeals, and prepare and revise effective, coherent papers. (OTM for Second Writing Course TME002)Required Prerequisite(s): Take ENGL-1010 with a minimum grade of C- or better.
MATH 1110 - College Algebra (Take MATH-1010 or STAT-1010 or MATH-1110)
A study of: 1) polynomial operations, rational expressions, exponents, radicals; 2) linear and quadratic equations, inequalities, absolute value applications and their graphs; 3) graphs of elementary functions and non-functions including inverse functions, combining functions, and translating and transforming functions; 4) study of polynomial functions including the Fundamental Theorem of Algebra, zeroes of polynomials, rational functions, partial fractions; 5) exponential and logarithmic functions including graphs and applications; 6) Gauss-Jordan elimination and Cramer’s Rule. This course meets the requirements for OTM College Algebra TMM001.Required Prerequisite(s): MATH0086 (Minimum grade of C- required) or qualifying placement test score
STAT 1010 - Probability and Statistics (Take MATH-1010 or STAT-1010 or MATH-1110)
This course provides the student with an overview of probability and statistics. Probability terminology, concepts and rules are emphasized in solving probability problems. Descriptive statistics, including measures of central tendency and dispersion, charts, tables and diagrams are used to summarize data. The student is introduced to the binomial, Poisson, hyper-geometric, normal and t-distributions. Confidence intervals, hypothesis testing, correlation, and linear regression are used to make conclusions concerning population parameters from sample data. This course meets the requirements for OTM Introductory Statistics TMM010.Required as Prerequisite or Concurrent: MATH0086 (Minimum grade of C- required) or qualifying placement test score OR Co-requisite of STAT0086
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