Marketing is more than advertising. It’s more than sales. It begins at the conceptual level of designing a product. It includes research into markets, competitors, and needs of a target audience. The American Marketing Association defined marketing as “the performance of business activities that direct the flow of goods and services from producer to consumer or user.” Students have the opportunity of completing a cooperative work experience to gain hands-on, real-world marketing experience.

Where You Could Go

Today, marketing is an integral part of businesses around the world. Jobs for marketing graduates might include management of sales, advertising research, product design, public relations, or a combination of these areas.

NC State has over 40 agreements with four-year colleges and universities, to provide a smooth transition for students who want to pursue a bachelor’s degree. Through university partnerships, some four-year courses are also offered on the NC State campus or online. NC State has a unique 3+1 agreement with Franklin University allowing Business Management, Marketing, and Accounting graduates to complete their bachelor’s degree at the Kehoe Center.

Job Demand

Your associate degree in Business Administration, with emphasis in Marketing, will equip you with a versatile set of skills needed for an entry-level job with companies and manufacturers in a number of areas, including retail, manufacturing, shipping, finance, business and more.

Graduate Testing

Graduates take the Major Field Test covering accounting, management, marketing and economics. The test is administered by Education Testing Services (ETS), the same company that oversees SAT testing. NC State graduates have scored in the top 15% of community college students taking this exam nationwide.