Business Administration-Marketing, AAB

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The Marketing program at North Central State College is designed to be an academically rigorous, highly practical, and immediately applicable course of study. This program provides students with the broad range of essential skills necessary to be successful in business from designing products to researching the needs of the target audience.

The academic foundation for success in the contemporary marketplace is presented in courses such as economics, management and marketing. Advanced courses, such as e‐commerce, customer service, promotion, advertising, and selling, continue to build upon this foundation. Strong emphasis is placed upon strengthening and enhancing the student's oral and written communication skills to a professional level. Case studies, involving critical thinking and problem solving skills, are an important part of this curriculum. Students have the opportunity to complete a cooperative work experience to gain practical work experience.

The necessity of a positive business ethical perspective is an underlying theme within this curriculum. Common ethical issues are interwoven and discussed within the study of the various technical disciplines of marketing, personnel management, and computerized information technology. Demand for successful business graduates comes from all segments of the economy. Non‐profit institutions, as well as profit‐oriented organizations in the manufacturing, service, transportation, healthcare, and government sector, continue to experience a growing need for personnel who possess marketing skills.

The Associate of Applied Business is awarded for the completion of this program. The long‐range plan for this department is reviewed, modified, and updated on an annual basis. The Business Administration program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Program Learning Outcomes

Graduates will:

  1. Distinguish and summarize basic accounting concepts
  2. Distinguish and summarize basic marketing concepts.
  3. Distinguish and summarize basic economic concepts.
  4. Distinguish and summarize basic management concepts.
  5. Identify and apply appropriate computer applications to record business data and presenting business information for operational use.

Where You Could Go

Today, marketing is an integral part of businesses around the world. Jobs for marketing graduates might include management of sales, advertising research, product design, public relations, or a combination of these areas.

NC State has over 40 agreements with four-year colleges and universities, to provide a smooth transition for students who want to pursue a bachelor’s degree. Through university partnerships, some four-year courses are also offered on the NC State campus or online. NC State has a unique 3+1 agreement with Franklin University allowing Business Management, Marketing, and Accounting graduates to complete their bachelor’s degree at the Kehoe Center.

Job Demand

Your associate degree in Business Administration, with emphasis in Marketing, will equip you with a versatile set of skills needed for an entry-level job with companies and manufacturers in a number of areas, including retail, manufacturing, shipping, finance, business and more.

Graduate Testing

Graduates take the Major Field Test covering accounting, management, marketing and economics. The test is administered by Education Testing Services (ETS), the same company that oversees SAT testing. NC State graduates have scored in the top 15% of community college students taking this exam nationwide.

Year One

Fall Semester

BUSM 1010 - Introduction to Business and Entrepreneurship

In this course the student is exposed to a broad view of the business enterprise. Special emphasis is placed upon the role and importance of entrepreneurship and small-business management. The student will gain insight into the necessity and mutual interdependence of such key business functions as management, human resources, operations and quality, marketing, accounting, and finance. Additionally, the topics of globalization and economics are introduced. Throughout this course, the student will gain extensive experience in problem solving by means of applying basic business math skills to typical business scenarios.

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: ENGL 0040, (minimum grade of C-), or qualifying placement test score

CISS 1210 - Microsoft Word

This course is an introductory course in word processing using Microsoft Word for Windows. Through a series of hands-on exercises, the student will create, edit, format, and print documents. Topics include: creating, saving, retrieving, formatting, editing, printing, inserting graphic elements, merging, maintaining file organization, and using the help system. Semesters available: Day - F, Sp, Su Evening - F, Sp, Su

Credit Hours: 2
Lecture Hours: 1
Lab Hours: 2
Required Prerequisite Course: Take CISS 1020

ACCT 1010 - Financial Accounting

This is an introductory course of study in financial accounting and financial reporting for business entities. (TAG# OBU010)

Credit Hours: 4
Lecture Hours: 4

ENGL 1010 - English Composition I

This is a basic course in expository writing and critical reading. Students read a variety of nonfiction works and write summaries, analysis, essays, and a researched argument in response to their reading. Students learn to read actively and accurately and to organize, develop, and revise coherent papers appropriate for a college-educated audience. (OTM for First Writing Course TME001)

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: ENGL 0040; (minimum grade of C-), or qualifying placement test scores

ARTS 1070 - Digital Photography

This hands-on course presents an introduction to the design issues, historical and contemporary approaches, of digital photography as they are applied to print, web, and video production. This course will provide theory and practical aspects of the parts of the camera as well as taking well-composed photographs that visually communicate a message. Other elements such as exposure, lighting, portraiture, print tonal qualities, and style will be introduced. Students must provide a digital camera with manual focus/aperture/shutter capability preferred. (TAG# OAH002)

Credit Hours: 3
Lecture Hours: 2
Lab Hours: 2

Spring Semester

COMM 1010 - Speech

This course involves instruction and experience in giving a presentation. Students are taught the principles of speech content and delivery so that they can effectively participate in a variety of practical speaking situations. Presentations will include the informative speech, persuasive speech, visual aid/demonstration speech, impromptu speech, and group presentation. (OTM for Oral Communication TMCOM and TAG# OCM013)

Credit Hours: 3
Lecture Hours: 3

ACCT 1030 - Managerial Accounting

This course provides information for assisting the management of a business entity in making decisions and for evaluating the effectiveness of those decisions by developing a student's understanding of managerial accounting principles. (TAG# OBU011)

Credit Hours: 4
Lecture Hours: 4
Required Prerequisite Course: Take ACCT 1010

CISS 1220 - Microsoft Excel

This course is an introductory course in spreadsheets using Microsoft Excel for Windows. Through a series of hands-on exercises, the student will create, edit, format, and print worksheets. Topics include: creating, saving, retrieving, formatting, editing, printing, creating formulas, using functions, naming cells and ranges, creating tables, creating charts, defining range names, validating data, sorting and filtering data, maintaining file organization, and using templates. Semesters available: Day - F, Sp, Su Evening - F, Sp, Su

Credit Hours: 2
Lecture Hours: 1
Lab Hours: 2
Required Prerequisite Course: Take CISS 1020;

ECON 1510 - Microeconomics

This course of study focuses upon how the condition of scarcity affects the decisions of individuals, households, and business firms in their roles as producers and consumers. In particular, the price mechanism is addressed at length and explained by the conceptual and graphical representations of supply and demand. Applications of such concepts as elasticity of demand, as well as marginal cost and revenue calculations are used by the student to determine optimum pricing, profit, and revenue strategies for the firm. The advantages and disadvantages of relative economies of scale in both the long-run and short-run are explored. The market conditions of monopoly, oligopoly as well as perfect competition are analyzed with the goal of giving the student an understanding and appreciation of their socio-economic implications.

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: MATH 0084 (minimum grade of C-) or qualifying placement test scores

BUSM 1170 - Business Communications

This course introduces foundational business communication principles and practices. Students will learn to analyze different communication situations; to plan and design oral and written communications; to communicate effectively using appropriate formats, styles, and technologies; and to apply critical thinking and problem-solving skills in order to achieve desired communication objectives.

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: Take ENGL 1010;

Year Two

Fall Semester

VCMT 1050 - Imaging I

Course work includes an introduction to the vocabulary and production processes necessary to create images for printing, web design, and video, including desktop scanning and resolution. Using the leading computer software applications, students will explore raster and create vector based imagery, illustration, photo restoration, color correction and image composting.

Credit Hours: 3
Lecture Hours: 2
Lab Hours: 2

VCMT 1085 - Visual Communications I

This beginning course provides an overview of the MAC computer platform, and the Visual Communication Media and Technology industry. Students will explore different careers in the VCMT field. This course provides an overview of visual communication, graphic design principles, layout design, and typography. The leading computer software applications will be used to explore the processes of design and layout of different types of documents and media.

Credit Hours: 3
Lecture Hours: 2
Lab Hours: 2

BUSM 1150 - Marketing

Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings. (TAG# OBU006)

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: Take ECON 1510

BUSM 2110 - Promotion and Advertising

The purpose of this course is to examine advertising as both a science and an art. We will attempt to blend the basic skills as detailed in the textbook with a variety of practical experiences that will culminate in group ad presentations. Topics covered will include the structure of the advertising business, knowing the consumer, selecting appropriate media, the uses of research, the preparation of "ad" copy and design layouts, and the future of advertising. Special attention will be directed to the goals of local advertising. (TAG# OCM012)

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: ENGL 0040 (minimum grade of C-) or qualifying placement test score.

CISS 1280 - Microsoft Excel Advanced

This second level course covers expert Excel features, including formatting with advanced techniques, working with templates and workbooks, working with lists, using analysis tools, managing and auditing worksheets, collaborating with workgroups, and using advanced format functions. Semesters available: Day - Sp Evening - Sp

Credit Hours: 2
Lecture Hours: 1
Lab Hours: 2
Required Prerequisite Course: Take CISS 1220

STAT 1010 - Probability and Statistics

This course provides the student with an overview of probability and statistics. Probability terminology, concepts and rules are emphasized in solving probability problems. Descriptive statistics, including measures of central tendency and dispersion, charts, tables and diagrams are used to summarize data. The student is introduced to the binomial, Poisson, hyper-geometric, normal and t-distributions. Confidence intervals, hypothesis testing, correlation, and linear regression are used to make conclusions concerning population parameters from sample data. This course meets the requirements for OTM Introductory Statistics TMM010.

Credit Hours: 3
Lecture Hours: 3

MATH 1110 - College Algebra

A study of: 1) polynomial operations, rational expressions, exponents, radicals; 2) linear and quadratic equations, inequalities, absolute value applications and their graphs; 3) graphs of elementary functions and non-functions including inverse functions, combining functions, and translating and transforming functions; 4) study of polynomial functions including the Fundamental Theorem of Algebra, zeroes of polynomials, rational functions, partial fractions; 5) exponential and logarithmic functions including graphs and applications; 6) Gauss-Jordan elimination and Cramer's Rule. This course meets the requirements for OTM College Algebra TMM001.

Credit Hours: 4
Lecture Hours: 4
Required Prerequisite Course: MATH 0084 (Minimum grade of C- required) or qualifying placement test score

Spring Semester

BUSM 1110 - Business Law & Ethics

This course is a study in the legal and ethical environment in which businesses operate. (TAG # OBU004)

Credit Hours: 3
Lecture Hours: 3

BUSM 1130 - Principles of Selling and Customer Service

This course provides a conceptual understanding of the skills, duties, and responsibilities required of salespeople and those involved with customer service. The selling process and such concepts as relationship selling, trust and connections are presented within a context of ethical behavior. After sales support and effective customer service strategies are described. Negotiation, conflict management and creative problem-solving skills are applied.

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: ENGL 0040 (either with minimum grade of C-), or qualifying placement test score

PHIL 1110 - Ethics

This course involves an examination of several ethical theories, including ethical relativism, utilitarianism, virtue ethics, social contract ethics, theological ethics, and rational ethics. Subjects covered may include the ethics of nuclear war, the ethics of suicide, ethical issues in abortion, the ethics of euthanasia, ethical issues in genetic engineering, sexual ethics, racism and sexism, capital punishment, ethics and the environment and so on. This course meets the requirements for OTM Arts and Humanities TMAH and slso TAG# OAH046.

Credit Hours: 3
Lecture Hours: 3

VCMT 1190 - Video Production I

This course explores the basic concepts, principles, terminology, skills, design techniques, styles and production processes utilized in planning, writing, lighting, performing, shooting, editing, and graphic generation for producing video. Producing quality audio for video is also explored. Single camera style, creative team work and storytelling will also be employed. TAG# OCM008

Credit Hours: 3
Lecture Hours: 2
Lab Hours: 2
Required Prerequisite Course: Take ARTS 1070 and VCMT 1050 with a minimum grade of C-

BUSM 2272 - Case Studies in Business

An application course in which some of the methods of identifying and solving business problems are applied to case studies. Emphasis is given to qualitative analysis and the application of the material and concepts taught in previous courses.

Credit Hours: 2
Lecture Hours: 2
Required Prerequisite Course: Take BUSM 1050 or BUSM 2050 and BUSM 1150, ENGL 1030,

BUSM 2280 - Cooperative Work Experience

The cooperative work experience is an opportunity for students to obtain practical work experience in the Business field while earning college credit. This on or off campus employment experience can be paid or unpaid. The work experience is coordinated by a faculty member who visits the job site for a conference with the student and the supervisor at least once per semester. Students must complete 150 hours of work experience. This class is Pass/No Pass (P/NP).

Credit Hours: 1
Required Concurrent Course: Take BUSM 2285;

BUSM 2285 - Seminar

This course is taken concurrently with BUSM 2280 - Cooperative Work Experience. Students will discuss their work place experiences that occur during their Co-op Work Experience. Students must get permission of the instructor in order to enroll in this class. This class is Pass/No Pass (P/NP).

Credit Hours: 1
Seminar Hours: 1
Required Concurrent Course: Take BUSM 2280;

Total Credit Hours: 63‐65