Marketing is more than advertising. It’s more than sales. It begins at the conceptual level of designing a product. It includes research into markets, competitors, and needs of a target audience. The American Marketing Association defined marketing as “the performance of business activities that direct the flow of goods and services from producer to consumer or user.” Students have the opportunity of completing a cooperative work experience to gain hands-on, real-world marketing experience.
Where You Could Go
Today, marketing is an integral part of businesses around the world. Jobs for marketing graduates might include management of sales, advertising research, product design, public relations, or a combination of these areas.
NC State has over 40 agreements with four-year colleges and universities, to provide a smooth transition for students who want to pursue a bachelor’s degree. Through university partnerships, some four-year courses are also offered on the NC State campus or online.
Your associate degree in Business Administration, with emphasis in Marketing, will equip you with a versatile set of skills needed for an entry-level job with companies and manufacturers in a number of areas, including retail, manufacturing, shipping, finance, business and more.
Graduates take the Major Field Test covering accounting, management, marketing and economics. The test is administered by Education Testing Services (ETS), the same company that oversees SAT testing. NC State graduates have scored in the top 15% of community college students taking this exam nationwide.
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.
Sell life, property, casualty, health, automotive, or other types of insurance. May refer clients to independent brokers, work as an independent broker, or be employed by an insurance company.
Plan, direct, or coordinate activities of an organization or department that provides lodging and other accommodations.
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Advise clients on financial plans using knowledge of tax and investment strategies, securities, insurance, pension plans, and real estate. Duties include assessing clients’ assets, liabilities, cash flow, insurance coverage, tax status, and financial objectives.
Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
Buy and sell securities in investment and trading firms and develop and implement financial plans for individuals, businesses, and organizations.
Sell business goods or services, the selling of which requires a technical background equivalent to a baccalaureate degree in engineering.
Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.
Plan and sell transportation and accommodations for travel agency customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients’ travel problems.