Business Administration - Business Analytics

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Choose Ohio First

Students enrolled in this program may be eligible for Choose Ohio First scholarships, which encourage the study of Science, Technology, Engineering, Mathematics and Medicine (STEM+M).  Students may be eligible to receive up to $3,000 per year in scholarship funding including lab fees and books. Contact the Financial Aid office at 419-755-4899 for more information.

New Program – Available NOW!

Business Analytics is a highly practical, immediately applicable major, which combines business knowledge (i.e. economics, management and marketing) with the use of the latest technologies, processes and applications such as Microsoft Business Intelligence suite. The program exposes students to the skills needed to improve business decision making through data analysis.  There is a strong emphasis on strengthening the student’s oral and written communication skills, as well as critical thinking and problem-solving. Students have the opportunity to complete internships to gain hands-on, real-world business experience.

Program Learning Outcomes

Graduates will:

  1. Distinguish and summarize basic accounting concepts
  2. Distinguish and summarize basic marketing concepts.
  3. Distinguish and summarize basic economic concepts.
  4. Distinguish and summarize basic management concepts.
  5. Identify and apply appropriate computer applications to record business data and presenting business information for operational use.

Where You Could Go

NC State has over 40 agreements with four-year colleges and universities, to provide a smooth transition for students who want to pursue a bachelor’s degree. Through university partnerships, some four-year courses are also offered on the NC State campus or online. NC State has a unique 3+1 agreement with Franklin University allowing Business Administration and Accounting graduates to complete their bachelor’s degree at the Kehoe Center. Additional transfer opportunities are also available.

Job Demand

The need for business graduates with strong technology and analytical skills are common to many area employers that serve all segments of the economy, including manufacturing, service, transportation, retail, government and non-profit organizations.

Representatives from accounting firms, manufacturing companies, banking institutions, health care providers and the non-profit sector were consulted during the development of this program.

Program Accreditation

This program is Accredited by the Accreditation Council for Business Schools and Programs.

logo of the Accreditation Council for Business Schools and Programs

Graduate Testing

Graduates take the Major Field Test covering accounting, management, marketing and economics. The test is administered by Education Testing Services (ETS), the same company that oversees SAT testing. NC State graduates have scored in the top 15% of community college students taking this exam nationwide.

Fall Semester - Year One

Courses

ACCT 1010 - Financial Accounting

This is an introductory course of study in financial accounting and financial reporting for business entities. (TAG# OBU010)

Credit Hours: 4
Lecture Hours: 4

BUSM 1010 - Introduction to Business and Entrepreneurship

In this course the student is exposed to a broad view of the business enterprise. Special emphasis is placed upon the role and importance of entrepreneurship and small-business management. The student will gain insight into the necessity and mutual interdependence of such key business functions as management, human resources, operations and quality, marketing, accounting, and finance. Additionally, the topics of globalization and economics are introduced. Throughout this course, the student will gain extensive experience in problem solving by means of applying basic business math skills to typical business scenarios.

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: ENGL 0040, (minimum grade of C-), or qualifying placement test score

CISS 1210 - Microsoft Word

This course is an introductory course in word processing using Microsoft Word for Windows. Through a series of hands-on exercises, the student will create, edit, format, and print documents. Topics include: creating, saving, retrieving, formatting, editing, printing, inserting graphic elements, merging, maintaining file organization, and using the help system. Semesters available: Day - F, Sp, Su Evening - F, Sp, Su

Credit Hours: 2
Lecture Hours: 1
Lab Hours: 2
Required Prerequisite Course: Take CISS 1020

CISS 1220 - Microsoft Excel

This course is an introductory course in spreadsheets using Microsoft Excel for Windows. Through a series of hands-on exercises, the student will create, edit, format, and print worksheets. Topics include: creating, saving, retrieving, formatting, editing, printing, creating formulas, using functions, naming cells and ranges, creating tables, creating charts, defining range names, validating data, sorting and filtering data, maintaining file organization, and using templates. Semesters available: Day - F, Sp, Su Evening - F, Sp, Su

Credit Hours: 2
Lecture Hours: 1
Lab Hours: 2
Required Prerequisite Course: Take CISS 1020;

ENGL 1010 - English Composition I

This is a basic course in expository writing and critical reading. Students read a variety of nonfiction works and write summaries, analysis, essays, and a researched argument in response to their reading. Students learn to read actively and accurately and to organize, develop, and revise coherent papers appropriate for a college-educated audience. (OTM for First Writing Course TME001)

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: ENGL 0040; (minimum grade of C-), or qualifying placement test scores

STAT 1010 - Probability and Statistics

This course provides the student with an overview of probability and statistics. Probability terminology, concepts and rules are emphasized in solving probability problems. Descriptive statistics, including measures of central tendency and dispersion, charts, tables and diagrams are used to summarize data. The student is introduced to the binomial, Poisson, hyper-geometric, normal and t-distributions. Confidence intervals, hypothesis testing, correlation, and linear regression are used to make conclusions concerning population parameters from sample data. This course meets the requirements for OTM Introductory Statistics TMM010.

Credit Hours: 3
Lecture Hours: 3

Spring Semester - Year One

Courses

ACCT 1030 - Managerial Accounting

This course provides information for assisting the management of a business entity in making decisions and for evaluating the effectiveness of those decisions by developing a student's understanding of managerial accounting principles. (TAG# OBU011)

Credit Hours: 4
Lecture Hours: 4
Required Prerequisite Course: Take ACCT 1010

BUSM 1050 - Management

A study of the principles and practices relating to the successful management of modern business. Topics include planning, organizing, designing, and decision making. Ethics and organizational change are also covered. Cases are used to provide practice in the application of management concepts.

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: Take BUSM 1010 or BUSM 1015 or completion of 22 semester credit hours.

BUSM 1170 - Business Communications

This course introduces foundational business communication principles and practices. Students will learn to analyze different communication situations; to plan and design oral and written communications; to communicate effectively using appropriate formats, styles, and technologies; and to apply critical thinking and problem-solving skills in order to achieve desired communication objectives.

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: Take ENGL 1010;

ENGL 2150 - Technical Writing

Technical Writing is designed to develop design skills in the following written document types: brochures, proposals, research and analytical reports, and workplace correspondence. Skill development may also include summarizing and abstracting information, conducting primary research through interviews, surveys and questionnaires, as well as technical editing. Students will write a resume and cover letter, create a definition newsletter, write instructions, and create a technical marketing brochure. Students will participate in collaborative writing and produce a group oral presentation.

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: Take ENGL 1010; Minimum Grade C-

CISS 1230 - Microsoft Access

This course is an introductory course in databases using Microsoft Access for Windows. Through a series of hands-on exercises, the student will create and manage databases. Topics include: creating, saving, formatting, and editing tables; designing reports; creating formulas; working with records; creating forms; writing queries; and establishing table relations. Semesters available: Day - F, Sp, Su Evening - F, Sp, Su

Credit Hours: 2
Lecture Hours: 1
Lab Hours: 2
Required Prerequisite Course: Take CISS 1020;

CISS 1280 - Microsoft Excel Advanced

This second level course covers expert Excel features, including formatting with advanced techniques, working with templates and workbooks, working with lists, using analysis tools, managing and auditing worksheets, collaborating with workgroups, and using advanced format functions. Semesters available: Day - Sp Evening - Sp

Credit Hours: 2
Lecture Hours: 1
Lab Hours: 2
Required Prerequisite Course: Take CISS 1220

ECON 1510 - Microeconomics

This course of study focuses upon how the condition of scarcity affects the decisions of individuals, households, and business firms in their roles as producers and consumers. In particular, the price mechanism is addressed at length and explained by the conceptual and graphical representations of supply and demand. Applications of such concepts as elasticity of demand, as well as marginal cost and revenue calculations are used by the student to determine optimum pricing, profit, and revenue strategies for the firm. The advantages and disadvantages of relative economies of scale in both the long-run and short-run are explored. The market conditions of monopoly, oligopoly as well as perfect competition are analyzed with the goal of giving the student an understanding and appreciation of their socio-economic implications.

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: MATH 0084 (minimum grade of C-) or qualifying placement test scores

Fall Semester - Year Two

Courses

BUSM 1150 - Marketing

Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings. (TAG# OBU006)

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: Take ECON 1510

BUSM 2010 - Introduction to Data Management for Business

Students are introduced to database management and database tools from a business application perspective. Students will learn the important role that databases play in organizations for strategic decision-making and business intelligence.  This introductory course will include the fundamentals of relational database design and provide students with an understanding of the key concepts of Structured Query Language (SQL). Students will create SQL statements for data storage, data collection, data computation, and data analysis and reporting.

Credit Hours: 3
Lecture Hours: 2
Lab Hours: 2

CISS 1290 - Microsoft Excel Business Intelligence

This course introduces the concepts and application of data analytics in business. A hands-on approach of Microsoft Excel and Power BI (Business Intelligence tools) is used for data analysis, data visualization, modeling, creating dashboards with direct connectivity to data sources.

Credit Hours: 2
Lecture Hours: 1
Lab Hours: 2

COMM 1010 - Speech

This course involves instruction and experience in giving a presentation. Students are taught the principles of speech content and delivery so that they can effectively participate in a variety of practical speaking situations. Presentations will include the informative speech, persuasive speech, visual aid/demonstration speech, impromptu speech, and group presentation. (OTM for Oral Communication TMCOM and TAG# OCM013)

Credit Hours: 3
Lecture Hours: 3

STAT 1030 - Statistical Analysis

Students in this course learn analysis techniques including hypothesis testing and confidence intervals for standard deviations for one and two populations, contingency tables (chi-squared), analysis of variance (ANOVA), least squares method, multiple regression models, and non-parametric hypothesis tests. Students will design, develop, and present a statistical analysis project. Successful completion of STAT 1010 with a grade of C- or better required.

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: Successful completion of STAT 1010 with a grade of C- or better required.

Spring - Year Two

Courses

BUSM 1110 - Business Law & Ethics

This course is a study in the legal and ethical environment in which businesses operate. (TAG # OBU004)

Credit Hours: 3
Lecture Hours: 3

BUSM 2272 - Case Studies in Business

An application course in which some of the methods of identifying and solving business problems are applied to case studies. Emphasis is given to qualitative analysis and the application of the material and concepts taught in previous courses.

Credit Hours: 2
Lecture Hours: 2
Required Prerequisite Course: Take BUSM 1050 or BUSM 2050 and BUSM 1150, ENGL 1030,

BUSM 2280 - Cooperative Work Experience

The cooperative work experience is an opportunity for students to obtain practical work experience in the Business field while earning college credit. This on or off campus employment experience can be paid or unpaid. The work experience is coordinated by a faculty member who visits the job site for a conference with the student and the supervisor at least once per semester. Students must complete 150 hours of work experience. This class is Pass/No Pass (P/NP).

Credit Hours: 1
Required Concurrent Course: Take BUSM 2285;

BUSM 2285 - Seminar

This course is taken concurrently with BUSM 2280 - Cooperative Work Experience. Students will discuss their work place experiences that occur during their Co-op Work Experience. Students must get permission of the instructor in order to enroll in this class. This class is Pass/No Pass (P/NP).

Credit Hours: 1
Seminar Hours: 1
Required Concurrent Course: Take BUSM 2280;

CISS 1240 - Microsoft Office Workplace Technology Ms Office Workplace Technology

This course introduces business productivity tools for time management, collaboration, data organization and communication in today's workplace business environment. Cloud-based productivity tools will be used to manage group collaboration, organize and share data, and communicate using real-time collaboration tools and advanced features of electronic mail.

Credit Hours: 2
Lecture Hours: 1
Lab Hours: 2
Required Prerequisite Course: Take CISS 1020 or Pass Computer Literacy Assessment.

ECON 2510 - Macroeconomics

This course will prepare the student to understand, critique, and predict how the various schools of macro-economic thought would diagnose and attempt to solve questions of national economic interest. Extensive investigation of the underlying principles of Keynesian, Neo-Keynesian, Monetarist, supply-side and Austrian perspectives is accomplished using both an analytical as well as a socio-economic/historical approach. Understanding these perspectives will enable the student to both understand and successfully participate in rational discussion regarding such issues as fiscal policy, monetary policy, trade policy, taxation, taxation theory and economic growth. (TAG# OSS005)

Credit Hours: 3
Lecture Hours: 3
Required Prerequisite Course: MATH 0084 (minimum grade of C-) or qualifying placement test scores

PHIL 1110 - Ethics

This course involves an examination of several ethical theories, including ethical relativism, utilitarianism, virtue ethics, social contract ethics, theological ethics, and rational ethics. Subjects covered may include the ethics of nuclear war, the ethics of suicide, ethical issues in abortion, the ethics of euthanasia, ethical issues in genetic engineering, sexual ethics, racism and sexism, capital punishment, ethics and the environment and so on. This course meets the requirements for OTM Arts and Humanities TMAH and slso TAG# OAH046.

Credit Hours: 3
Lecture Hours: 3