Management

This program is the first important step in gaining college-level knowledge in the field of Business Management. Business Management is a highly practical, immediately applicable major, which builds upon foundational courses such as economics, management and marketing. Advanced courses can lead to specialized skills such as Project Management, Human Resources Management and Professional Sales. There is a strong emphasis on strengthening the student’s oral and written communication skills, as well as critical thinking and problem solving.

Where You Could Go

Today, management is an integral part of businesses around the world. Potential career paths for business management graduates include the areas of: supervision, logistics, customer service, human resources, management of sales, public relations, or a combination of these areas.

NC State has over 40 agreements with four-year colleges and universities, to provide a smooth transition for students who want to pursue a bachelor’s degree. NC State has a unique agreement with Franklin University allowing Business Management graduates to complete their bachelor’s degree.

What You Will Learn

This program provides students with the broad range of essential skills necessary to be successful in business from designing products to researching the needs of the target audience. Graduates of the Marketing program will be able to:

  1. Distinguish and summarize basic accounting concepts
  2. Distinguish and summarize basic marketing concepts.
  3. Distinguish and summarize basic economic concepts.
  4. Distinguish and summarize basic management concepts.
  5. Identify and apply appropriate computer applications to record business data and presenting business information for operational use.

Job Demand

The need for successful business graduates comes from all segments of the economy. Companies in manufacturing, service, transportation and government, along with non-profit organizations, continue to seek qualified business personnel.


Career Coach

Click on the links below for occupations related to this degree, regional job growth, and salaries.

Program Accreditation

This program is accredited by the Accreditation Council for Business Schools and Programs.

Graduate Testing

Graduates take the Major Field Test covering accounting, management, marketing and economics. The test is administered by Education Testing Services (ETS), the same company that oversees SAT testing. NC State graduates have scored in the top 15% of community college students taking this exam nationwide.

Required Courses

Financial Accounting

This is an introductory course of study in financial accounting and financial reporting for business entities.

Managerial Accounting

This course provides information for assisting the management of a business entity in making decisions and for evaluating the effectiveness of those decisions by developing a student’s understanding of managerial accounting principles.

Introduction to Business and Entrepreneurship

In this course the student is exposed to a broad view of the business enterprise. Special emphasis is placed upon the role and importance of entrepreneurship and small-business management. The student will gain insight into the necessity and mutual interdependence of such key business functions as management, human resources, operations and quality, marketing, accounting, and finance. Additionally, the topics of globalization and economics are introduced. Throughout this course, the student will gain extensive experience in problem solving by means of applying basic business math skills to typical business scenarios.

Management

A study of the principles and practices relating to the successful management of modern business. Topics include planning, organizing, designing, and decision making. Ethics and organizational change are also covered. Cases are used to provide practice in the application of management concepts.

Business Law & Ethics

This course is a study in the legal and ethical environment in which businesses operate.

Marketing

Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings.

Quality

Quality improvement is recognized as an essential function in any successful organization. Leading corporations have demonstrated that improved quality raises profits, reduces costs, and provides competitive advantage. This course will explore the foundations of quality, tools and methods for analytic study, and administrative systems for quality management.

Human Resource Management

Human resource management investigates a variety of functions considered essential to the personnel function of institutions, including legal compliance, job analysis, recruiting, selection, motivation, training, evaluation, compensation, and employee relations/labor relations. A key component of the course is the practical application of HR concepts to a small/medium sized business scenario.

Entrepreneurship and Small Business

This course is designed to expand and enhance the student’s entrepreneurial knowledge and small-business leadership skills. The ‘big-picture’ view of the role of the entrepreneur in our economic and social environment is explained and discussed in depth. In-class and personalized student exercises and assistance is a component of this class in which numerous challenges of a start-up business are explored. Each student is assigned the task of exploring entrepreneurship and/or small-business as a career choice. The gamut of essential elements of running a small business is covered in this course. Students will gain practice in the art of decision-making under conditions of uncertainty and incomplete data.

Logistics

This course explores the essential nature and strategic role of logistical operations for the American business enterprise. Included will be the design and control of the flow of goods, services and personnel to its destination and management of the flow with the supply chain. Focus will include inventory, warehousing, packaging, environmental concerns, and transportation modes. Special attention will be given to the global and web-based context for logistical decision-making.

Case Studies in Business

An application course in which some of the methods of identifying and solving business problems are applied to case studies. Emphasis is given to qualitative analysis and the application of the material and concepts taught in previous courses.

Macroeconomics

This course will prepare the student to understand, critique, and predict how the various schools of macro-economic thought would diagnose and attempt to solve questions of national economic interest. Extensive investigation of the underlying principles of Keynesian, Neo-Keynesian, Monetarist, supply-side and Austrian perspectives is accomplished using both an analytical as well as a socio-economic/historical approach. Understanding these perspectives will enable the student to both understand and successfully participate in rational discussion regarding such issues as fiscal policy, monetary policy, trade policy, taxation, taxation theory and economic growth.

Microeconomics

This course of study focuses upon how the condition of scarcity affects the decisions of individuals, households, and business firms in their roles as producers and consumers. In particular, the price mechanism is addressed at length and explained by the conceptual and graphical representations of supply and demand. Applications of such concepts as elasticity of demand, as well as marginal cost and revenue calculations are used by the student to determine optimum pricing, profit, and revenue strategies for the firm. The advantages and disadvantages of relative economies of scale in both the long-run and short-run are explored. The market conditions of monopoly, oligopoly as well as perfect competition are analyzed with the goal of giving the student an understanding and appreciation of their socio-economic implications.

Microsoft Word

This course is an introductory course in word processing using Microsoft Word for Windows. Through a series of hands-on exercises, the student will create, edit, format, and print documents. Topics include: creating, saving, retrieving, formatting, editing, printing, inserting graphic elements, merging, maintaining file organization, and using the help system.

Microsoft Excel

This course is an introductory course in spreadsheets using Microsoft Excel for Windows. Through a series of hands-on exercises, the student will create, edit, format, and print worksheets. Topics include: creating, saving, retrieving, formatting, editing, printing, creating formulas, using functions, naming cells and ranges, creating tables, creating charts, defining range names, validating data, sorting and filtering data, maintaining file organization, and using templates.

Microsoft Excel Advanced

This second level course covers expert Excel features, including formatting with advanced techniques, working with templates and workbooks, working with lists, using analysis tools, managing and auditing worksheets, collaborating with workgroups, and using advanced format functions.

Speech

This course involves instruction and experience in giving a presentation. Students are taught the principles of speech content and delivery so that they can effectively participate in a variety of practical speaking situations. Presentations will include the informative speech, persuasive speech, visual aid/demonstration speech, impromptu speech, and group presentation.

English Composition I

This is a basic course in expository writing and critical reading. Students read a variety of nonfiction works and write summaries, analysis, essays, and a researched argument in response to their reading. Students learn to read actively and accurately and to organize, develop, and revise coherent papers appropriate for a college-educated audience.

English Composition II

This is a course in argument and research writing. Students read issue-based works and write summaries, responses, and an argument and research paper. Students learn to organize research projects, find and evaluate sources, incorporate ideas and quotations from sources, document their sources in MLA and APA style, analyze and use argumentative strategies and persuasive appeals, and prepare and revise effective, coherent papers.

College Algebra or Probability & Statistics

A study of: 1) polynomial operations, rational expressions, exponents, radicals; 2) linear and quadratic equations, inequalities, absolute value applications and their graphs; 3) graphs of elementary functions and non-functions including inverse functions, combining functions, and translating and transforming functions; 4) study of polynomial functions including the Fundamental Theorem of Algebra, zeroes of polynomials, rational functions, partial fractions; 5) exponential and logarithmic functions including graphs and applications; 6) Gauss-Jordan elimination and Cramer’s Rule.

OR

This course provides the student with an overview of probability and statistics. Probability terminology, concepts and rules are emphasized in solving probability problems. Descriptive statistics, including measures of central tendency and dispersion, charts, tables and diagrams are used to summarize data. The student is introduced to the binomial, Poisson, hyper-geometric, normal and t-distributions. Confidence intervals, hypothesis testing, correlation, and linear regression are used to make conclusions concerning population parameters from sample data.

Ethics

This course involves an examination of several ethical theories, including ethical relativism, utilitarianism, virtue ethics, social contract ethics, theological ethics, and rational ethics. Subjects covered may include the ethics of nuclear war, the ethics of suicide, ethical issues in abortion, the ethics of euthanasia, ethical issues in genetic engineering, sexual ethics, racism and sexism, capital punishment, ethics and the environment and so on.

One Elective:

BUSM 1130 – Principles of Selling: This course provides a conceptual understanding of the skills, duties, and responsibilities required of modern professional salespeople. Both the concepts and the applicatory student exercises are presented and practiced from within an organizational business-to-business context. Students apply the creative selling process by role-playing prospecting through to follow-up after the final sales call.

BUSM 1230 – E-Commerce: This course surveys the opportunities and challenges faced in an increasingly digital world. More and more product information and selling strategies are linked to the World Wide Web. Topics include the buying and selling processes supported by electronic means. The exchange process via the Internet has become more customer controlled. Practical exercises will focus on the push/pull market strategies needed to increase sales and complete the exchange process.

BUSM 1250 – Customer Service: Customer service is about keeping the customers you have and attracting new ones. Providing a level of service to accomplish this mission does not just happen; it’s the result of effective strategy. This hands-on course provides practical lessons on how customer service will increase the organization’s bottom line.