Marketing Degree Courses

This is an introductory course of study in financial accounting and financial reporting for business entities. (TAG# OBU010)

This course provides information for assisting the management of a business entity in making decisions and for evaluating the effectiveness of those decisions by developing a student’s understanding of managerial accounting principles. (TAG# OBU011)

Required Prerequisite(s): Take ACCT1010

This hands-on course presents an introduction to the design issues, historical, and contemporary approaches of digital photography as they are applied to print, web, and video production.  This course will provide theory and practical aspects of the parts of the camera as well as taking well-composed photographs that visually communicate a message.  Other elements such as exposure, lighting, portraiture, print tonal qualities, and style will be introduced. Students must provide a digital camera with manual focus/aperture/shutter capability preferred. (TAG # OAH002)

In this course the student is exposed to a broad view of the business enterprise. Special emphasis is placed upon the role and importance of entrepreneurship and small-business management. The student will gain insight into the necessity and mutual interdependence of such key business functions as management, human resources, operations and quality, marketing, accounting, and finance. Additionally, the topics of globalization and economics are introduced. Throughout this course, the student will gain extensive experience in problem solving by means of applying basic business math skills to typical business scenarios.

Required Prerequisite(s): Take ENGL-0040  with minimum grade of C- or qualifying placement test score

This course is a study in the legal and ethical environment in which businesses operate. (TAG # OBU004)

This course provides a conceptual understanding of the skills, duties, and responsibilities required of modern professional salespeople. Both the concepts and the applicatory student exercises are presented and practiced from within an organizational business-to-business context. Students apply the creative selling process by role-playing prospecting through to follow-up after the final sales call.

Required Prerequisite(s): Take ENGL0040 with minimum grade of C- or qualifying placement test score

Marketing activities, analysis, strategies, and decision making in the context of other business functions. Topics include: integration of product, price, promotion, and distribution activities; research and analysis of markets, environments, competition, and customers; market segmentation and selection of target markets; and emphasis on behavior and perspectives of consumers and organizational customers. Planning and decision making for products and services in profit and nonprofit, domestic and global settings. (TAG# OBU006)

Required Prerequisite(s): Take ECON1510

This course introduces foundational business communication principles and practices. Students will learn to analyze different communication situations; to plan and design oral and written communications; to communicate effectively using appropriate formats, styles, and technologies; and to apply critical thinking and problem-solving skills in order to achieve desired communication objectives.  (OBU005, tentative)

Required Prerequisite(s): Take ENGL1010

The purpose of this course is to examine advertising as both a science and an art. We will attempt to blend the basic skills as detailed in the textbook with a variety of practical experiences that will culminate in group ad presentations. Topics covered will include the structure of the advertising business, knowing the consumer, selecting appropriate media, the uses of research, the preparation of “ad” copy and design layouts, and the future of advertising. Special attention will be directed to the goals of local advertising. (TAG# OCM012)

Required Prerequisite(s): Take  ENGL0040 with a minimum grade of C- or qualifying placement test score

Take BUSM 2272, or BUSM 2280 and BUSM 2285
An application course in which some of the methods of identifying and solving business problems are applied to case studies. Emphasis is given to qualitative analysis and the application of the material and concepts taught in previous courses.

Required Prerequisite(s): Take BUSM1050 or BUSM2050, and ACCT1010, BUSM1150, BUSM 1170, ENGL1030, and a minimum of 45 credit hours must be completed.

Take BUSM 2272, or BUSM 2280 and BUSM 2285
The cooperative work experience is an opportunity for students to obtain practical work experience in the Business field while earning college credit. This on or off campus employment experience can be paid or unpaid. The work experience is coordinated by a faculty member who visits the job site for a conference with the student and the supervisor at least once per semester. Students must complete 150 hours of work experience. This class is Pass/No Pass (P/NP).

Required Concurrent Course(s): Take BUSM2285
Required as Prerequisite: Student must have completed 20 semester credit hours of BUSM classes with a minimum grade of C- in each course. Students should have a 2.0 GPA. All forms required for the Cooperative Work Experience must be submitted upon registering for this class. Students are required to attend an orientation class the first week of the semester. Students must get permission of the instructor in order to enroll in this class.

Take BUSM 2272, or BUSM 2280 and BUSM 2285
This course is taken concurrently with BUSM-2280 Cooperative Work Experience. Students will discuss their work place experiences that occur during their Co-op Work Experience. Students must get permission of the instructor in order to enroll in this class. This class is Pass/No Pass (P/NP).

Required Concurrent Course(s): Take BUSM2280

This course is an introductory course in word processing using Microsoft Word for Windows. Through a series of hands-on exercises, the student will create, edit, format, and print documents. Topics include: creating, saving, retrieving, formatting, editing, printing, inserting graphic elements, merging, maintaining file organization, and using the help system.

Required Prerequisite(s): Take CISS1020 or pass Computer Literacy Assessment

This course is an introductory course in spreadsheets using Microsoft Excel for Windows. Through a series of hands-on exercises, the student will create, edit, format, and print worksheets. Topics include: creating, saving, retrieving, formatting, editing, printing, creating formulas, using functions, naming cells and ranges, creating tables, creating charts, defining range names, validating data, sorting and filtering data, maintaining file organization, and using templates.

Required Prerequisite(s): Take CISS1020 or pass Computer Literacy Assessment

This second level course covers expert Excel features, including formatting with advanced techniques, working with templates and workbooks, working with lists, using analysis tools, managing and auditing worksheets, collaborating with workgroups, and using advanced format functions.

Required Prerequisite(s): Take CISS1220

This course involves instruction and experience in giving a presentation. Students are taught the principles of speech content and delivery so that they can effectively participate in a variety of practical speaking situations. Presentations will include the informative speech, persuasive speech, visual aid/demonstration speech, impromptu speech, and group presentation. (OTM for Oral Communication TMCOM and TAG# OCM013)

This course of study focuses upon how the condition of scarcity affects the decisions of individuals, households, and business firms in their roles as producers and consumers.  In particular, the price mechanism is addressed at length and explained by the conceptual and graphical representations of supply and demand.  Applications of such concepts as elasticity of demand, as well as marginal cost and revenue calculations are used by the student to determine optimum pricing, profit, and revenue strategies for the firm.  The advantages and disadvantages of relative economies of scale in both the long-run and short-run are explored.  The market conditions of monopoly, oligopoly as well as perfect competition are analyzed with the goal of giving the student an understanding and appreciation of their socio-economic implications. (TAG# OSS004)

Required Prerequisite(s): Take MATH0084 with a minimum grade of C- or qualifying placement test scores

This is a basic course in expository writing and critical reading. Students read a variety of nonfiction works and write summaries, analysis, essays, and a researched argument in response to their reading. Students learn to read actively and accurately and to organize, develop, and revise coherent papers appropriate for a college-educated audience. (OTM for First Writing Course TME001)

Required Prerequisite(s): Take READ0080 and WRIT0090, or ENGL0040 (minimum grade of C- required for all), or qualifying placement test scores

Take MATH 1110 or STAT 1010
A study of: 1) polynomial operations, rational expressions, exponents, radicals; 2) linear and quadratic equations, inequalities, absolute value applications and their graphs; 3) graphs of elementary functions and non-functions including inverse functions, combining functions, and translating and transforming functions; 4) study of polynomial functions including the Fundamental Theorem of Algebra, zeroes of polynomials, rational functions, partial fractions; 5) exponential and logarithmic functions including graphs and applications; 6) Gauss-Jordan elimination and Cramer’s Rule. This course meets the requirements for OTM College Algebra TMM001.

Required Prerequisite(s): MATH0084 with a minimum grade of C- or qualifying placement test score

This course involves an examination of several ethical theories, including ethical relativism, utilitarianism, virtue ethics, social contract ethics, theological ethics, and rational ethics. Subjects covered may include the ethics of nuclear war, the ethics of suicide, ethical issues in abortion, the ethics of euthanasia, sexual ethics, ethical issues in genetic engineering, racism and sexism, capital punishment, the environment and so on. This course meets the requirements for OTM Arts and Humanities TMAH and also TAG# OAH046.

Take MATH 1110 or STAT 1010
This course provides the student with an overview of probability and statistics. Probability terminology, concepts and rules are emphasized in solving probability problems. Descriptive statistics, including measures of central tendency and dispersion, charts, tables and diagrams are used to summarize data. The student is introduced to the binomial, Poisson, hyper-geometric, normal and t-distributions. Confidence intervals, hypothesis testing, correlation, and linear regression are used to make conclusions concerning population parameters from sample data. This course meets the requirements for OTM Introductory Statistics TMM010.

Required as Prerequisite or Concurrent: MATH0084 with a minimum grade of C-, or qualifying placement test score, or co-requisite of STAT0086

Course work includes an introduction to the vocabulary and production processes necessary to create images for printing, web design, and video, including desktop scanning and resolution.  Using the leading computer software applications, students will explore raster and create vector based imagery, illustration, photo restoration, color correction and image compositing.

This beginning course provides an overview of the Mac Computer platform, and Visual Communication Media and Technology industry. Students will explore different careers in the VCMT field. This course provides an overview of the creative process, visual communication, graphic design principles, layout design, and typography as they are applied to print, web, and video production. The leading computer software applications will be used to explore the processes of design and layout of different types of documents and media.

Required Prerequisite or Concurrent: Take VCMT1050

This course explores the basic concepts, principles, terminology, skills, design techniques, styles and production processes utilized in planning, writing, lighting, performing, shooting, editing, and graphic generation for producing video. Producing quality audio for video is also explored.  Single camera style, creative team work and storytelling will also be employed.

Required Prerequisite(s): Take ARTS1070 with a minimum grade of C-, VCMT1050 with a minimum grade of C-